Recently, the Malaysian Film Producers Association (MFPA) gave a proposition…one that I find to be very stupid. They suggested that the ticket prices at cinemas to watch Hollywood films be raised to RM20 & local films maintain the current price which is at RM9-RM12 (current ticket prices for all movies).
This was suggested because local films don’t get many viewers in cinemas. Hence, they don’t make much money at all…unlike Hollywood movies. So their hoping this “genius” idea of theirs will encourage more people to watch local movies.
This is like increasing the government tax of McDonalds…hence increasing their food prices, to increase the number of people to buy Ramly Burger. Or a better example, increasing & adding silly taxes on foreign cars to make them more expensive, hence giving consumers no choice but to buy Proton !!
When are these guys going to learn…if you want to increase the sales of your product, increase the quality…not wipe out your competitors !! Besides, don’t they know how common it is nowadays for people to download movies from the internet or people buying pirated films ??
Here are reasons why local films will probably never do as well here as Hollywood films :-
1. The budget of local films is way lower than Hollywood films.
2. Hollywood actors & actresses are known worldwide. How many people haven’t heard of Will Smith or Angelina Jolie ? How many foreigners have heard of Saiful Apek ?
3. Malaysians don’t live under a rock. We’re all familiar with the Western culture.
4. English is the world’s most common language.
5. Special effects of Hollywood films beat the crap out of local films.
6. Storylines of Hollywood films are way better…and here we have Cicak Man (not that bad a movie) who is similar to Spiderman…where is the originality ?
7. Hollywood films are shot in many locations worldwide…unlike local films. I can see more places of the world watching Quantum of Solace than Cicak Man…or any other local film for the matter.
8. Local films & actors/actresses just don’t have the storyline, quality, acting skills, substance & effects like Hollywood films & actors/actresses.
9. Local film makers can’t afford to advertise & market their films like Hollywood films. It’s always a foreign film on a local billboard.
10. Cinemas make way more money from screening Hollywood films than local films.
11. Malaysia is diversified with different cultures & languages….& 99% of local films are Malay films. Hence, a smaller market…& not many Malays themselves watch local films.
To improve the local film industry, I suggest :-
1. Local film producers must drastically improve their storylines & special effects.
2. Local film makers should get a bigger budget from whomever.
3. Make more local Chinese & Indian movies…increase the target audience.
In conclusion, the MFPA should improve their films instead of wiping out their competitors. Don’t “Proton-ise” the local film industry too. Even if the prices are increased, it makes no difference as many folks can just download the movie or just buy the pirated DVD for RM 8-RM10…that’s cheaper than going to the theater.